Coverage of Apple’s Special Event “It’s Only Rock and Roll, But We Like it”: iPhone 3.1, iTunes 9 and More

Apple's Special Event

Apple's special event "It’s only rock and roll, but we like it" should be underway shortly.

Apple is expected to unveil the next generation New iPod Touch, iPod Nano and iPod Shuffle. It is also speculated that Apple will announce the release date of iPhone OS 3.1.

Apple's special event is being held at at the Yerba Buena Centre for Arts in San Francisco.

So if you are looking for all the iPhone related news from Apple's special event then hit the jump for our coverage of the event.

Updates are being posted from top to bottom (bottom newest) so stay tuned (hit refresh to get the latest).

Apple has already slashed iPod prices, we're not sure if this indicates a delay in the release of new iPods.

iPod touch:
– 8 GB now $189, down $40
– 16 GB now $249, down $50
– 32 GB now $279, down $120

iPod nano:
– 8 GB now $129, down $20
– 16 GB now $149, down $50

iPod classic:
– 120 GB now $229, down $20

The event has just started. Steve Jobs is on stage to give the keynote address, brilliant!!!

Apple has sold 30 million iPhones in a little over two years.

Apple has announced that iPhone OS 3.1 will be available today.

iPhone App Store gets the Genius recommendation technology, that will be a great boost to iPhone developers.

You will be able to buy ready-made ringtones from iTunes just like we had heard. They will be sold at $1.29 each and 30,000 ringtones will be available as of now from 4 music labels.

iTunes 9 will be also be available starting today. You'll be able to manage iPhone apps from iTunes. The user interface is very neat and maybe better than the iTunes-based concept we had really liked.

iTunes 9 also brings home sharing feature, which will let you copy songs, movies, shows to up to 5 authorized computers in your house.

iTunes 9 comes with improved syncing.

You can now share to Facebook and Twitter with iTunes 9.

Apple has also announced iTunes LP and iTunes Extra. iTunes LP brings lots of interactivity, lyrics, huge images, chronology, memorabilia. 

That's it for all the iTunes announcement, Phil Schiller will be talking about the new iPods.

Apple has sold 20 million iPod Touches. That makes it a total of 50 million devices which have iPhone OS running on them. Very Impressive!

We're waiting for Schiller to talk about the new iPods as he is going on about the iPod Touch currently.

There are currently 21,178 games available on the App Store as compared to 607 titles on PSP and 3680 on DS. 

iPhone game developer Ubisoft and Tapulous have teamed up to bring Riddim Ribbon. You race down a ribbon and follow the groove, otherwise you lose the music.

We now have Gameloft on stage, one of App Store's biggest developers is demoing an FPS called Nova.

It's EA's turn now, Travis Boatman of EA is on stage to demo Madden ‘10.

Phil Schiller is back on stage.

Schiller just announced: “We’re doing the 8GB at 199, at 299 we’re
doubling the memory to 32GB, and at 399 we’re doubling it again to
64GB. Think about that, 64GB! Two other things about the 32 and 64GB:
we’ve worked harder to make it faster, up to 50% faster.”

The storage of iPod Classic has been bumped to 160GB for the same price.

Apple has announced iPod Shuffle in all new colors and making them more affordable: $59 for 2GB.

Steve Jobs is back on stage to announce the "One more thing".

It's the new iPod Nano with a larger display, a video camera and a mic integrated right in, and a speaker as well.

The new iPod Nano also get CoverFlow, VoiceOver and Genius mixes. It also gets FM Radio, a first by Apple.

It comes in 2 models: 8GB for 149, and 16GB for 179, and they’re all available today.

That's all folks in terms of product announcements. Norah Jones is on stage for a live performance.

So to sum up, Apple announced iTunes 9, new iPod Touch and iPod Nano.

We would love to hear your thoughts on the announcements made by Apple.

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