Amazon Unveils Kindle Fire Tablet For $199 – Is It Really An iPad Killer?

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After months of rumors and speculations, Amazon has just unveiled a tablet called Kindle Fire at the media event in New York City.

Kindle Fire is an Android based tablet with a multi-touch capable 7-inch IPS display that is powered by a TI OMAP4 dual-core processor, weighs 14.6 ounces and costs only $199.

It comes with 8GB of built-in storage and the battery is rate to last for 8 hours of continuous reading or 7.5 hours of video playback (with WiFi switched off).

It runs a heavily skinned version of Android. Amazon claims it has “painted over the rough surfaces” of Android with its own, more accessible user interface and will allow users to access Amazon’s services including AmazonMP3, Amazon Prime, Amazon Kindle, Amazon Instant Video and the Amazon AppStore.

Amazon has also rolled out a new browser for Kindle Fire called Amazon Silk. They’re calling it a cloud-accelerated split browser, with half of the work being done by the Amazon EC2 (Elastic Computing Cloud).

Kindle Fire does not come with a camera, microphone or 3G connectivity.

Amazon CEO Jeff Becoz has also unveiled three new Kindle eReaders – Kindle for $79, Kindle Touch for $99 and top of the line Kindle Touch 3G for $149 with no monthly fees or annual contract.

You can pre-order all the new Kindle devices that were launched today. Kindle Fire ships on November 15th, while Kindle Touch and Kindle Touch 3G ships on November 21st.

The Kindle Fire is being touted by some as an iPad killer. In our opinion, it would be foolish to compare Amazon Fire with a 7-inch screen and 8GB storage, without a camera or microphone with Apple’s iPad 2. But it does come with enough features and functionality that could appeal to a large user base, especially since Amazon is offering it an extremely attractive price point.

You can checkout the Kindle Fire demo and hands on view below courtesy folks at This is My Next and also the introductory video on Silk – Amazon’s new cloud accelerated split browser, followed by a hands-on video:

What do you think? Please share your views in the comments section below.