Ina Fried of All Things D has just reported that Sprint has announced plans to discontinue its Premier upgrade plan, which allowed customers to upgrade their phones every year. Sprint’s latest move seems to strongly indicate that it is indeed preparing for the iPhone 5 launch.
Sprint has made the announcement on its blog:
We wanted to let you know about a decision we have made to end the Sprint Premier program.
The program will be phased out gradually. Depending on whether you are eligible now for certain program benefits or would become eligible soon, you still will have time to take advantage of them. We’ll provide additional details about that below.
First, though, we wanted to share more about why we are taking this step.
We value the business of all of our customers, and especially appreciate those who have been loyal subscribers for many years. The Premier program was one way we attempted to demonstrate that we appreciated that loyalty.
This was a difficult decision, but we needed to take some actions now so that Sprint can continue offering other things our customers have told us that they appreciate most. These include:
- Simple and unlimited pricing plans without throttling or overages;
- Cutting-edge selection of 4G, Android and other devices at affordable prices;
- Network upgrades and strong customer service
Sprint has also increased the early-termination fee to $350 from $200 from September 8th and changed the return-policy to 14 days from 30 days. So looks like Sprint is already following AT&T and Verizon footsteps even before it started selling iPhone. Let’s hope that it offers the unlimited data plans to iPhone customers, which we’ve heard it plans to offer to compete with AT&T and Verizon and also doesn’t throttle bandwidth for top 5% of its customers like Verizon has just done recently and AT&T is planning to do on October 1st.
Are you planning to switch to Sprint if it offers iPhone 5? What do you think about the recent policy changes that Sprint has implemented? Does that change your decision?