Earlier in the week, Apple finally announced that it will unveil the next generation iPhone at a media event on October 4th. Surveys have suggested that iPhone 5 is seeing an unprecedented demand ahead of its launch compared to iPhone 4. A survey by mobile advertising firm, InMobi seems to have come to a similar conclusion.
The new survey claims to have found that as many as 41 percent of U.S. mobile phone owners and 39 percent of U.K mobile phone owners plan to buy iPhone 5 when it is released.
So far we’ve heard conflicting reports about next generation iPhone’s form factor. According to some reports, next generation iPhone will be completely redesigned and will look more like iPod Touch 4G rather than iPhone 4. While, some reports claim that fifth generation iPhone will come with improved specifications such as faster processor, 8-megapixel camera etc. just like iPhone 3G and iPhone 3GS, but won’t feature an all-new design and will look like iPhone 4, which has been unofficially dubbed iPhone 4S.
The survey by InMobi also reveals that as many as 48% of these mobile phone users will buy iPhone 5 in the first six months, if Apple launches a redesigned iPhone 5. But if Apple ends up releasing iPhone 4S, then that number will drop drastically. Only 12% of U.K. mobile phone owners will buy iPhone 4S.
PaidContent goes on to add:
Drilling down to the purchasing intent of current smartphone owners, it looks like Apple will be drawing a lot of users away from other brands: 45 percent of current BlackBerry users say they will purchase a next-generation iPhone (55 percent in the U.S.), with that figure halved for Android owners, at 24 percent (27 percent in the U.S.). In fact, RIM (NSDQ: RIMM) seems to be suffering most of all in the survey: 18 percent of RIM owners in the UK, and an eyebrow-raising 28 percent in the U.S., said they want the new iPhone even if it is only just a “4S” update and not a completely new generation of the device.
We probably didn’t need a survey to tell us this, but it is quite clear from the survey that people want a redesigned iPhone 5. It remains to be seen if Apple will launch iPhone 5 or iPhone 4S or both. Do you think Apple will give us what we want?