Over the weekend, an excerpt from Steve Jobs biography revealed that he felt that he had finally cracked integrated Television sets, which seems to suggest that Apple may launch its own Apple branded television sets in the future.
Piper Jaffray analyst Gene Munster who has predicted the launch of an Apple branded Television now claims that Apple is already building prototypes of Apple Television set and could launch it as soon as next year.
Fortune reports that in a note to clients released on Monday, Munster has again highlighted the reason why he believes the launch of an Apple branded Television is imminent:
- Based on Jan-11 meetings in Asia (not with component suppliers), we believe Apple is investing in manufacturing facilities and securing supply for LCD displays. These displays could range from 3.5″ mobile displays to 50″ television displays.
- More recently, in Sept-11 we met with a contact close to an Asian component supplier who indicated that prototypes of an Apple television are in the works.
- As recently as May-11 the US Patent & Trademark Office has published Apple patents relating to television-specific technology. In an Oct-06 patent application Apple filed for patents related to software for browsing and recording live television, features most closely related to, but not currently available in, the Apple TV.
- More recently, in US patent 7,865,927 published in Jan-11, Apple explores advanced TV broadcast menus (see image). In these patents, Apple refers to a system that could “include a set-top box with or without a digital video recorder (DVR) (or, personal video recorder (PVR). In other example implementations, a display with built-in functionality (e.g, a television).”
As we mentioned the other day, there has been a lot of speculation of Apple branded television, with some reports claiming that Apple could launch “Smart TV” – an Apple branded Television as early as this year. According to a report by analyst Trip Chowdhry of Global Equities Research in September, Apple could launch not one, not two but three HDTV models by March 2012.
One could do more than just watch cable television, movies and TV shows on an iOS based Apple Television, you could plays games, runs apps, share what you’re watching or playing on the television and lots more.
Would be interested in buying an Apple branded integrated Television set? What would be on your wish list for an Apple branded integrated Television set? The first thing that comes to our mind is Siri, it’s high time we stop using things like the remote, which hasn’t evolved much.