Apple Unveils New Apple TV With 1080p Video, A5 Chip And an All-New User Interface

Apple also unveiled the new Apple TV at Apple’s iPad media event earlier today.

The new model was widely expected, after the the old model of the device experienced shortages since the past few weeks. The refresh brings 1080p playback capabilities to the device and gets an all new user interface.

Along with the new Apple TV, Apple also announced the availability of movies and TV shows on iTunes in 1080p format, which you would naturally be able to play on the updated box. The TV shows would be available a day after they air. There are other sources to power your media library as well – Netflix, YouTube, Vimeo, Flickr, MLB, NBA, NHL and WSJ Live.

Apple TV 3

All iOS devices would be able to stream video, audio and music to the Apple TV, wirelessly using AirPlay including the new iPad with Retina Display.

According to the tech specs, the new Apple TV will be powered by A5-chip, which also powers iPhone 4.

Apple TV AirPlay

What’s Apple’s marketing pitch for the updated Apple TV?

“With the best HD content and AirPlay, there’s always something good on TV.”

Gives a fair bit of idea of what Apple’s strategy would be, when it makes an entry into the flat screen TV market.

The device retains the same $99 price, and is available from next week.

Head to the Apple TV page on Apple’s site to get more information about the Apple TV.