Earlier in the week, the Australian Competition and Consumer Commission (ACCC) was not happy with the way Apple and its carrier partners were using of the term “4G” in advertising the new iPad and planned to take action.
Apple had responded by offering refunds to Australian customers who felt that they were misled by the use of the “4G” term. Apple has also agreed to clarify that iPad 3’s 4G does not work with Australian 4G LTE networks.
The Next Web reports that Apple has updated its Australian website to clarify that the new iPad does not work on 4G LTE networks in Australia.
At the time of buying the new iPad, Apple now categorically states:
This product supports very fast cellular networks. It is not compatible with current Australian 4G LTE networks and WiMAX networks.
Meanwhile, regulators in Norway, Sweden and United Kingdom are also not happy over the iPad’s 4G marketing, but Apple hasn’t updated its website in these countries yet. Instead of categorically stating that the new iPad doesn’t work in these countries, as you can see below Apple’s UK website for example has the following subtext:
The iPad with Wi-Fi + 4G model can roam worldwide on fast GSM/UMTS networks, including HSPA, HSPA+, and DC-HSDPA. When you travel internationally, you can use a micro-SIM card from a local carrier. You can also connect to the 4G LTE networks of AT&T in the U.S. and Bell, Rogers, and Telus in Canada.
MacRumors reports that The Norwegian Forbrukerombudet, or Consumer Ombudsman has given Apple until April 10th to make the changes:
The Norwegian Forbrukerombudet, or Consumer Ombudsman, has expressed particular concern over the heavy focus on the new iPad’s 4G LTE support and the description of the product as “designed with next-generation wireless technology”.
Because the iPad’s LTE support is incompatible with Norwegian wireless networks, the fact that the iPad supports LTE makes no difference to potential buyers in Norway and is thus “misleading”.
Apple should ideally update the websites in other countries to categorically state that the new iPad doesn’t work on 4G LTE networks in these countries or it will be forced to do so by the regulators.