iPad Shipments and Marketshare Dip, But Is It a Problem Yet?

According to IDG iPad shipments increased only a paltry 48% year over year in Q4 2012 vs Q4 2011. Samsung, 263% increase. Nice. Yeah, but increases in numbers need to have a little perspective attached and when you look at units shipped, Apple is still killing it.

Depending on how you want to look at the data, either Samsung is eating Apple’s lunch in the tablet world (with a 263% growth year-over-year) or Apple is just mopping the floor with everyone else (Apple shipped 22.9 million units in Q4 2012 compared to Samsung’s 7.9 million). Marketshare? Apple still leads by a healthy margin, 43.6% Q4 2012, but that’s down from 51.7% in 2011.


Should Apple be worried?

Of course not.

Even looking at the table and seeing how the data play out, you have to figure that Apple has lots of tricks up its sleeves in the tablet department. I’m not seeing too many people trying to get leaked pictures of the next Samsung tablet (Galaxy S4 is a different story). Apple’s market share is slipping purely because there are more good non-Apple tablets out there now. That’s it. The iPad has some real competition. The Galaxy and Nexus tablets are supposed to be great devices. This is awesome for Apple and the tablet world as a whole.

Chart: Top Five Worldwide Tablet Vendors, 2012Q4 Five Quarter Market Share Change (Units)Description: Worldwide Quarterly Tablet TrackerIDC’s Worldwide Quarterly Tracker provides total market size and vendor share for both the Tablet and eReader markets in 46 countries. Detailed segmentation is provided by CPU, operating system, connectivity type, screen size and resolution, storage, distribution channel, and customer segment. Measurement for this tracker is in units, value, and end-user price. For more information, or to subscribe to the research, please contact Kathy Nagamine at 1-650-350-6423 or [email protected] Further detail about this tracker can be found at:http://www.idc.com/tracker/showproductinfo.jsp?prod_id=81Tags: Samsung, Apple, Amazon, Asus, Barnes Noble Tablet, IDC, tracker, Q4 2012, 4Q 2012, market share, galaxy, iPad, Kindle, Transformer, Nook, 2012Q4Author: IDCcharts powered by iCharts


Because it just means that we’ll hasten the transition to a world where a powerful tablet is the device you’ll carry around and you’ll have a more powerful computer on your desk for everything else.

Yes, according to IDC (via TNW) the tablet market is changing and Apple is on a downtrend, but…Apple can whether the storm just fine.

Tablet from Flickr by Groume.