The company had nearly a decade ago partnered with Microsoft to develop its own smartwatch that let users view personalised information like stocks, news, weather etc. The smartwatch category didn’t really take off back then, either because Swatch and Microsoft’s implementation was too lousy or that the device was too early for the market.
Hayek’s comments sound very similar to those made by Palm CEO Ed Colligan in 2006, when iPhone rumors were at its peak, and there are a lot of parallels that could be drawn:
“We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.”
What impact do you think Apple’s iWatch would have on traditional watchmakers? Would they be able to compete with Apple despite having next to zero technology expertise? Or they have nothing to be worried about as Apple will be entering a niche segment?
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