Apple starts prepping Moscone Center for WWDC 2013: ‘Where a whole new world is developing’


With less than a week to go for the WorldWide Developer Conference, Apple has started preparing Moscone Center in San Francisco where the event will be held.

9to5Mac has posted a photo of the banner inside the building, which features the tagline  ‘Where a whole new world’s developing.’ As you can see above, Apple has used the same color schemes as the WWDC invitations.

The exterior graphics for such events are typically tied to the graphics found on the WWDC invitation sent for the event. However, based on the photo shared by Macstories, work seems to have just started, so it remains to be seen if Apple will use the invite or its logo for the exterior graphics.


It is being speculated that the each colored roundrect in the WWDC 2013 logo represents a redesigned app.

WWDC 2013 will kick off with the keynote at 10:00 AM Pacific time on June 10, where Apple is expected to unveil iOS 7 and the next major update for OS X.

We’ll update this post as soon with more photos as soon as they’re available.

Via 9to5Mac, Image credits 9to5Mac, Macstories