Instagram launches 15-second video sharing with 13 filters and ‘Cinema’ stabilization

instagram 2Facebook today announced “Video on Instagram” at a press event held in its Melno Park headquarters. Users will now be able to post videos of up to 15 seconds on the service, with an option to choose from a set of 13 predefined filters.

From the company’s blog:

Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.

Since mobile videos typically are wobbly, and hence low-quality, Instagram has built its own “world-class image stabilisation” to improve the quality of videos. Strangely, unlike other video apps, Instagram doesn’t have real time filter previews for videos.

Twitter owns a similar video sharing app called Vine which caps videos at 6 seconds and doesn’t have any filters.

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Video on Instagram is available as an update to the app, which is live on the App Store. You can download it from this link or navigate to the updates tab on the App Store.