iOS 7 includes Google Now like feature called “Today”


Apple has redesigned the Notification Center in iOS 7. It gets a nice translucent background, and comes with three tabs – a new Today tab, a tab for all your Notifications and a tab for the missed Notifications.

Today is a new feature, which seems to be Apple’s answer to Google Now. As the name suggests, it gives you a summary of the day’s events, such as birthdays, appointments, weather information, stocks and tomorrow’s summary.

Interestingly, as MacRumors points out, Today also provide commute details of locations a user has frequently visited. The feature seems to be similar to Google Now feature, which gives traffic conditions before you leave for work.


There is a new option in the Settings app called “Frequent Locations” (Navigate to Settings -> Privacy -> Location Services -> System Services -> Frequent Locations) that “suggests locations of interest based on historical location usage.” Apple seems to be using this information along with the “Traffic” settings (Settings -> Privacy -> Location Services -> System Services -> Traffic) to provide the commute details for a location that a user has visited frequently. It is not clear if it also based on time.

Users have also found that the Today tab, which displays tomorrow’s summary gives suggestion such as going to bed early if you’ve a busy day tomorrow.


You have the option to disable the Today view from the lock screen via the Settings app, which removes the Today tab from the Notification Center. You can also disable today summary, calendar events, reminders, stocks and tomorrow summary from the Today view via the Settings app.


It will be interesting to see how the new Today feature evolves as Google Now provides lot more information such as flight delays, package delivery notifications, reminder for events you purchased a ticket for, directions to your hotel when you arrive in a new city etc. Apple vision behind Today seems to be quite similar to Google’s, which is providing contextual information to users just when they might need it.

What do you think of the Today feature? Let us know your thoughts in the comments below.