Apple to hold a separate media event in China on September 11th [Updated: Just a Satellite event]

It goes without saying that the world is a big place. If you’re a company launching a product that’ll be available internationally, do you want to unveil that product on the West Coast in the morning so the Europeans find out about it in the afternoon and Asia finds out about it the next day, or do you hold an event in Europe so the Americans find out about it as they get out of bed?

Now that we know Apple is going to hold an event on September 10th, and it’ll happen at Apple’s headquarters in California in the morning, what does that mean for the rest of the world? According to The Next Web, Apple cares so much about China that China is going to have their very own Apple event on September 11th in Beijing. This is unprecedented, but it brings up an even bigger question: What’s going to be announced there?

I’m going to go out on a limb and say that on September 11th, Apple will finally announce that they’ve struck a deal with China Mobile, the world’s largest operators in terms of subscribers. For those who don’t know, there are more people using China Mobile than there men, women, and children in the USA, multiplied by two.

We’ll also probably see Apple announce that they’re going to sell the iPhone 5C, the “budget” iPhone, directly to consumers, probably via the Apple China website.

How important is China? Let’s not kid ourselves, this is their century. They’re going to have the biggest economy in a few short years, they’re already the world’s largest smartphone market, and if you choose to ignore them … that’s your loss.


AllThingsD reports that Apple doesn’t plan to have a separate iPhone event in China. It will be holding satellite events in Beijing, Tokyo and Berlin instead, which will feature a video stream of the event taking place at Apple’s headquarters in California at a more time-zone friendly time.

Apple has done similar events in London and Tokyo. However, the fact that Apple is doing it for the first time in China does indicate that Apple may announce its partnership with China Mobile.