Apple to unveil new Apple TV Hardware next month


If you’re planning to buy Apple TV then delay it by a month, as MG Siegler, general partner at Google Ventures and a columnist for TechCrunch has just tweeted that Apple will be launching new Apple TV hardware next month.

He was responding to the news of the release of Apple TV software update next week.

He tweeted:

Last month, Siegler had claimed that Apple may launch “some sort of television product” as early as November this year. Here’s what he had to say:

“Not to go into rumor central here but the latest things I’ve heard, that some sort of television product — not necessarily a television screen but something — could be coming as soon as this November. And I think there’s some surprises there about what it could actually be and I don’t know this for sure yet, but there’s been whispers about, so I’m not going to write anything about it, but there’s whispers out there that the interaction with it could be the interesting thing. People have talked about voice, but I think that that might be out the window and there might be some new way to interact with whatever this thing is.”

Ever since an excerpt from Steve Jobs biography revealed that he felt that he had finally cracked integrated Television sets, the chatter about Apple possibly releasing its own branded television sets has got louder.

Apple has been widely rumored to launch an iOS based television set with Siri for extensive voice control rather than the conventional remote control. But Siegler had indicated that this new device won’t feature Siri. He also claimed that Apple is working on “some new way to interact with whatever this thing is.” 

There have also been rumors that Apple is negotiating with cable operators to use Apple TV-like device as a set-top box for live television and other content.

Siegler also notes that Piper Jaffray analyst Gene Munster who has been speculating about a full-fledged Television set from Apple for quite a long time, may be wrong again on two counts.

So he seems to suggest that Munster is wrong because Apple won’t be launching a full-fledged Television set, and it will be launched next month and not 2014, as Munster had predicted.

Tim Cook has maintained that Television is an “intense area of interest.” Couple of months back, at D11 conference he said that the company had a grand vision for Television.

It will be interesting to see what Apple has in store for us. Any guesses?