Amazon listing sparks off speculation of new Apple TV launch at October 22nd event


Engadget reports that Amazon’s French and German sites briefly showed Apple TV as out of stock, with availability from October 23.

This has sparked off speculations that Apple may launch the new Apple TV at the media event on October 22.

Apple TV is back in stock on Amazon’s French and German sites, but the orders are being fulfilled by third-party retailer rather than Amazon.

While there is a possibility that Apple will launch the new Apple TV at next week’s event, as Engadget points out Amazon listings haven’t been a reliable source for new Apple products.

Last month, MG Siegler, general partner at Google Ventures and a columnist for TechCrunch had claimed that Apple will be launching new Apple TV hardware in October.

He had previously claimed that Apple may launch “some sort of television product” as early as November this year. Here’s what he had to say about the new television product:

“Not to go into rumor central here but the latest things I’ve heard, that some sort of television product — not necessarily a television screen but something — could be coming as soon as this November. And I think there’s some surprises there about what it could actually be and I don’t know this for sure yet, but there’s been whispers about, so I’m not going to write anything about it, but there’s whispers out there that the interaction with it could be the interesting thing. People have talked about voice, but I think that that might be out the window and there might be some new way to interact with whatever this thing is.”

Ever since Steve Jobs biography revealed that he had finally cracked integrated Television sets, the chatter about Apple possibly releasing its own branded television sets has got louder.

Apple has been widely rumored to launch an iOS based television set with Siri for extensive voice control rather than the conventional remote control. But Siegler has indicated that this new device won’t feature Siri. He also claimed that Apple is working on “some new way to interact with whatever this thing is.” 

There have also been rumors that Apple is negotiating with cable operators to use Apple TV-like device as a set-top box for live television and other content.

Seigler has also indicated that the new Apple TV hardware won’t be a full-fledged television. So it remains to be seen if Apple will launch an all-new television product or a major upgrade for Apple TV, which hasn’t received an update since March 2012.

[Via Engadget]