New Apple TV hardware delayed, unlikely to be unveiled at October 22nd event


Last month, MG Siegler, general partner at Google Ventures and a columnist for TechCrunch got us all excited when he tweeted that Apple will be launching new Apple TV hardware in October.

There have been speculations that Apple will unveil the new hardware at its media event on Tuesday, 22nd.

Siegler has just published a post to tell us that the new device may be delayed, and highly unlikely to be unveiled at the event on Tuesday:

Still, a few others wrote full posts based on my tweet. And over the past couple of days, as we near the Apple event next week, people have been reiterating what I tweeted.

Well, now I feel the need to pour a little — just a little, mind you — cold water on the rumor fire. While I still haven’t heard anything concrete, the most recent whispers I have heard is that the Apple TV project has been delayed a bit.

That doesn’t mean we won’t see an Apple TV update at the event — we could see an updated unit with a spec bump or something. But the thing to be more excited about, the device with some sort of newfangled control system, doesn’t seem like it’s ready just yet.

Back in August, Siegler had claimed that Apple may launch “some sort of television product” in November. Here’s what he had to say:

“Not to go into rumor central here but the latest things I’ve heard, that some sort of television product — not necessarily a television screen but something — could be coming as soon as this November. And I think there’s some surprises there about what it could actually be and I don’t know this for sure yet, but there’s been whispers about, so I’m not going to write anything about it, but there’s whispers out there that the interaction with it could be the interesting thing. People have talked about voice, but I think that that might be out the window and there might be some new way to interact with whatever this thing is.”

Ever since Steve Jobs’ biography revealed that he had finally cracked integrated Television sets, the chatter about Apple possibly releasing its own branded television sets has got louder.

It remains to be seen if Apple will have another event to unveil the new Apple TV hardware in November, though it seems unlikely.

[Via Siegler’s blog]