Apple reportedly cuts iPhone 5c production further as demand not up to expectations


Apple’s iPhone 5c was seen as a way for the company to broaden the iPhone’s reach by positioning it as the cheaper, mass market device, but the iPhone 5s, starting at $199, outsold the iPhone 5c by a huge margin.

This has led to several rumored cuts in iPhone 5c production, and today, Chinese site C Technology says that Apple further cut production of the device.

C Technology claims that Apple’s main assembly partner ProTek (Pegatron) has seen orders getting cut from 320,000 units a day in October to 80,000 units per day. Foxconn, which is Apple’s backup assembler is churning 8000 to 9000 units a day, which is its minimum capacity.

Previous reports claimed that Apple had cut iPhone 5c orders by half and 35 percent respectively, but this reduction from 320,000 to 80,000 units is a much-higher 75 percent cut. That said, the company is still struggling to meet the iPhone 5s demand, with production reportedly increasing by 75 percent.

Data from several analytics companies has suggested that the iPhone 5s is outselling the iPhone 5c by a significant factor, though the difference could reduce as the early-adopter factor wears off and the iPhone rolls out to more countries all over the world.

[via MacRumors]