While US Apple TV owners can enjoy wrestling, owners in Sweden gain access to content from TV4 Groups live broadcasts, original television episodes and more. Select shows are available in HD, with an increasing number of HD titles slated for rollout in the coming months.
Annika Larsson Järund, Head of TV4 Play, says: “We’re incredibly excited to be the first Scandinavian content provider to launch on Apple TV. With HD content from ‘TV4 Play’ on Apple TV it’s even easier for viewers to enjoy the wide range of entertainment and quality broadcasting available from TV4.”
TV4Play is providing its Apple TV channel for free, but is offering content for longer period of time and expanding its library of current and previously aired episodes to its premium subscribers. Other features of the Apple TV channel include a play list, a list of favorite shows and a “resume play” option that lets you start watching a show right where you left off.
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