Tim Cook: We’re working on some really great stuff


Wall Street Journal interviewed Tim Cook earlier today, in which he revealed that Apple had repurchased $14 billion in its own company shares since its Q1 2014 results.

WSJ has updated that article with some more interesting excerpts from that interview.

Tim Cook has again reiterated that Apple plans to launch products in new category.

“There will be new categories. We’re not ready to talk about it, but we’re working on some really great stuff,” Mr. Cook said. When asked whether a new product category could mean an improvement on an existing product like an iPad Air, a lighter version of its tablet computer, or new services such as mobile payments, Mr. Cook declined to comment.

He said that anyone “reasonable” would consider what Apple is working on as new categories.

He also said that he believed that Apple was a “growth company” with the potential for significant opportunities to expand existing products like the iPhone. There have been rumors that Apple will launch iPhones with bigger screens this year, so he seems to be hinting about it.

He also stated that the company is working towards becoming the largest smartphone maker in the world, and that his statement that Apple doesn’t aim to make the most phones has been misunderstood.

“I don’t view that as being satisfied with being small or however you want to define it,” he said. “I just want to say that the macro thing for us is making a great product and we must do that. If we can’t do that, we’re not going to force ourselves to hit a price point that makes us produce a product that we’re not proud of because we lose who we are in that. We’re not going to do that.”

This is not the first time Tim Cook has hinted at the possibility of Apple launch products in new categories.

Tim Cook has acknowledged that wearable tech was an area of ‘profound’ interest for the company. Apple has also been busy filing trademark for the “iWatch” name in several countries, which indicates that it is gearing up to launch a smartwatch. Apple has been hiring aggressively for the iWatch project, and it looks like health and fitness tracking will be one of the major features of the device.

Ever since Steve Jobs told his biographer that he had finally cracked integrated Television sets, the chatter about Apple possibly releasing its own branded television sets has got louder. There have been rumors and speculations that Apple will launch an iOS based television set with Siri for extensive voice control rather than the conventional remote control. Tim Cook has also maintained that Television is an “intense area of interest.” At D11 conference in August he said that the company had a grand vision for Television.

I can’t wait to see what Apple has in store for us this year. What about you?

[via WSJ]