At the end of May, 2014, Apple announced that it was in the process of acquiring Beats Electronics for $3 billion. On the same day, an internal memo to employees detailed what the transition would mean, especially for those who worked for Beats, and now it looks like those changes are starting to take effect.
According to a report from 9to5Mac, based on information provided by sources briefed on the transition, Apple has already begun the transition of some employees from Beats over to Apple. Over a period of time recently, Apple executives have reportedly visited the Southern California-based Beats headquarters, and offered groups of employees positions at the Cupertino-based Apple HQ. At the same time, these same visits have led to notifications to some employees that they will not be part of the transition.
The report points to employees within Beats’ creative and development roles as being offered positions with Apple. Some of these employees are being offered positions at Cupertino HQ, while others may remain in the Santa Monica Beats offices, as Apple plans on retaining the location. Some engineers on the Beats Music streaming service are reportedly sticking it out within the Santa Monica offices.
Human resources, finance and support positions are highlighted as some roles that are not being made part of the transition, as the report states these departments are currently being reworked in a big way. Some employees have been offered roles at Apple, while others have been let go. Some, though, are being given positions until the end of January, 2015. This week, Apple reportedly set up a hotline for those at Beats who were not part of the transition to speak with Apple human resources regarding severance packages.
Software has been made part of the transition as well, as the report states Beats Music technology is being implemented within the iTunes infrastructure. This could take more time, though, as the current Beats technology is not compatible with Apple’s servers, which means that more work will have to be done to make it all mesh well.
Questions still swirl regarding Beats Chief Creative Officer Trent Reznor, as well as Beats Music CEO Ian Rogers, as the former is uncertain of the future after the acquisition, and the latter has not made it clear if he will or will not join Apple.
“We’re excited to have the Beats team join Apple, and we have extended job offers to every Beats employee. Because of some overlap in our operations, some offers are for a limited period and we’ll work hard during this time to find as many of these Beats employees as we can another permanent job within Apple.