T-Mobile slams AT&T’s ‘Best-Ever Pricing,’ launching more affordable Family Plan on July 30

TMobile John Legere

T-Mobile CEO John Legere has been making quite the name for himself since taking over for the U.S.’s fourth-largest carrier in September 2012. The outspoken executive is not afraid to voice his opinions about his competitors, this time slamming AT&T’s “Best-Ever Pricing” and responding with an even more affordable deal for families. 

Legere announced that, beginning on July 30th, T-Mobile will offer a new plan that allows a family of four to get up to 10 GB of 4G LTE data — 2.5 GB per line — for just $100 per month until 2016. The plan includes all of the Un-carrier benefits that T-Mobile has unveiled over the past several months.

T-Mobile Simple Choice includes unlimited talk, text and data, up to 10 GB of shared 4G LTE data, tethering, no data overages, unlimited data and text in over 120 international countries at no additional cost, and unlimited music from a number of top streaming services. The plan can be used for four smartphone lines.

The carrier shared this comparison chart to provide a side-by-side look at the family plans available through the four largest carriers in the United States. T-Mobile Simple Choice is $60 cheaper per month than any of its competitors, in addition to being the only plan with unlimited data, no data overages, international data and text and more.

TMobile Simple Choice

While the plan is good until 2016, the offer is only valid through September 30th. Furthermore, the 10 GB of shared 4G LTE data will be reduced to 1 GB of data per line in January 2016. But even with the fine print, this is still a great deal for families to take advantage of for the next few years at least.

Legere strikes again.