It was the end of May when Apple announced they’d begun the process of acquiring Beats Electronics, the makers of Beats Music and the popular headphone lineup. Now, in early August, Apple is officially welcoming Beats into the family.
Following the announcement from Vivendi/Universal Music Group that Apple had successfully purchased 13% of its shares in Beats Electronics, Apple published a microsite that officially welcomed Beats into the Apple family. Citing a love for music, and an excitement in pairing up with another company that loves it just as much, Apple has expressed great interest in what’s to come.
“Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further.
And we can’t wait to hear what’s next.“
Moreover, Beats has included a message of their own on the Beats website, saying:
“Musicians rely on their instruments to give structure and form to their imagination. At the dawn of digital recording, the Macintosh computer was the instrument of choice. At the beginning of portable digital music, the iPod placed the library of the world’s music in your pocket. The iPhone became not only an instrument for music but also the center of your connected life. The iPad extended this capability with a user interface and apps that allowed you to compose a symphony on the subway. Starting today, we at Beats are fortunate to add our instrument to this legacy by joining Apple. The products we build together will allow us to reimagine sound once again and to continue this great tradition of bringing imagination to life.“
As part of the deal, all online sales of Beats products will be routed through Apple’s online store from here on out.
It was only a few days ago that we had heard reports of Apple transitioning some Beats employees over to Apple’s headquarters, while deciding to keep some in the Southern California offices. Others, though, would not make the transition.
Are you excited about the possibilities from this acquisition?[via Apple; Beats]