Apple aggressively pursuing enterprise market; hiring dedicated sales force

Apple and IBM partnership

Apple is reportedly planning on aggressively expanding into the enterprise market and is hiring a dedicated sales team that will work along with a dozen or so developers to lure potential enterprise clients. 

According to Reuters, Apple has been working closely with some startups like ServiceMax and PlanGrid, which specializes in selling apps to the corporate clients. The company is also talking to other mobile developers to enter into a more “formal partnership” with them. The report states that ServiceMax, whose portfolio includes clients like Procter & Gamble and DuPont, has co-hosted eight dinners with Apple where usually around 20-25 high-level executives like chief service officers and information officers show up.

The Cupertino based company has also been sending dedicated sales team to talk to higher level executives in certain enterprise companies, including Citigroup, which is apparently close to signing on the deal.

While ServiceMax and PlanGrid declined to comment on this matter to Reuters, the former’s chief marketing officer, Stacey Epstein, did reveal that nearly 95% of its customers already use Apple products. However, every new customer will add thousands of new iPhone and iPads.

“The field service market alone is a $15 billion market,” said Epstein. “One of our accounts may have thousands of field service technicians. It’s a huge market opportunity for Apple.”

With the growth of smartphone and tablets already declining in the consumer market, Apple is looking to increase its market share by taking over the enterprise sector. It also announced a partnership with IBM earlier this year where it would sell them hardware and develop corporate apps of them.