During his London stop on his international tour, Tim Cook revealed a fair bit about the Apple Watch in an interview with the The Telegraph.
Cook revealed in the interview that the first reason for people to buy the Watch will be because its going to be a fashion statement. He praised Sir Jony Ive and said that he has done a “great job” with the design of the watch.
Cook noted that while people might not find many reasons to buy an Apple Watch initially, they will eventually do, just like it happened with the iPhone.
“This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons.”
Cook also revealed that the Apple Watch will lay a great emphasis on health. It will automatically “tap” the wrist of its users on an hourly basis to remind them to go for a walk if they have been sitting for a long time. Additionally, the Watch will come with a rewards system that will reward users with credits if they meet their daily exercise goal, and if they meet their exercise goal, the Watch will push them to increase their metabolic rate.
Interestingly, Cook hinted that the Apple Watch has been designed to “replace car keys and the clumsy, large fobs that are now used by many vehicles.”
The Apple’s CEO also said that the Watch will allow users to filter the notifications displayed on it.
It will make it much easier to prioritise, spot and react to urgent messages, such as a family emergency. These notifications will be much easier to deal with via one’s wrist than through an iPhone, especially in meetings.
As for its battery life, Cook reiterated that the Watch will last a single day on a full charge. Most importantly though, he revealed that the watch will not take as long as the iPhone to charge thanks to its “incredible” charger, which has been designed by Jony Ive keeping efficiency as well as beauty in mind.
Apple is all set to unveil the Apple Watch at its ‘Spring Forward’ event on March 9.[Via The Telegraph]