Apple TV price reduced to $69


Apple today announced that it has lowered the price of the Apple TV to $69. While the Cupertino company was expected to unveil a hardware refresh of the Apple TV, it did the next best thing and reduced its price by $30.

The company also announced at the event that HBO will be offering its new HBO Now channel exclusively on the Apple TV for $14.99/month.

Make sure to follow our live blog of the Apple’s Spring Forward event for more information.