Apple designed the Watch to be a personal device, residing on the wrist with a styling that matches the owner’s individual tastes. The company carefully crafted the Watch design, selecting the size, color options and other features that will appeal to a variety of consumers. Here’s what you need to know about the Apple Watch and its design options before the device debuts in the coming month.
Apple is offering the Watch in two sizes to meet the needs of a variety of consumers. The smaller sized model features a 38mm casing that’ll appeal to users, especially females, who prefer a smaller watch on their wrist. The larger version measures in at 42mm and has a higher resolution display — 312 x 390 pixels versus the 272 x 340 resolution display in the 38mm version.
Apple used three different custom alloys when building the Watch and applied several different finishes to provide an array of styles to consumers. The aluminum model is the lightest metal alloy being used, which is why it graces the sports version of the Watch. The aluminum models are available in either silver aluminum or space gray aluminum matte finish. The stainless steel model shares the same color options as the aluminum version, but includes a glossy finish due to the nature of the steel material.
Last but not least, Apple crafted a luxury edition Watch that features 18 Karat yellow or rose gold. Pricing on the Watch will vary based on the alloy being used with the aluminum and stainless steel models starting around $349 and the gold edition costing well into the thousands. These prices are only estimates as Apple has not announced the final retail pricing for the device.
The Apple Watch initially will ship with 18 different watch bands that allow users to customize the device for a personal look. User can select a band at the time of purchase and then buy additional bands as needed. The bands attach to the watch body via a quick release mechanism, allowing users to swap out the straps as desired. Consumers can choose from an array or materials and designs, including the elastomer sports band, a classic or modern buckle, a leather loop, a link bracelet and more. Selection and color options for the bands are as follows:
– Midnight Blue
– Soft Pink
– Bright Red
– Rose Gray
– Bright Blue
– Stainless Steel
– Space Black Stainless Steel
The Apple Watch will ship with a default watch display, but users can easily change this option. At launch, Apple is providing a variety of watch faces that add both functionality and fashion to the Watch. Owners can swap out these faces on the fly, switching from a basic digital time display to a face that shows the phases of the moon. There is a classic analog face as well as a whimsical option like the Mickey Mouse face. Most watch faces are customizable, allowing users to change colors, design elements and even the functionality of the installed faces.
To simplify the shopping experience, Apple will be selling the Watch in three basic versions that can be customized to a buyer’s personal preferences. The Apple Watch is the basic model with a stainless steel case, sapphire crystal glass and a variety of stylish bands. The Watch Sport is designed for the fitness enthusiast with an anodized aluminum case and strengthened Ion-X glass. Apple Watch Edition is the luxury model with an 18-karat gold case, sapphire crystal display and luxuriously crafted bands and closures. The Watch Edition also includes a jewellery box that functions as a charger.
Apple is expected to announce the launch details and pricing for the Apple Watch at the ‘Spring Forward’ event to be held March 9th at the Yerba Buena Center in San Francisco.
This is the first in our special Apple Watch series ahead of next week’s event. Hope you find it useful, and feel free to drop us a line in the comments if you’ve any question.