Apple Watch orders will be exclusively online initially; Demand expected to outstrip supply

image Apple Watch live

Apple today announced via a press release that its “most personal device yet” — the Apple Watch — will be available for preview and pre-order from tomorrow in 9 countries, including the United States, United Kingdom, Australia, China and Hong Kong. 

The press release also quotes Angela Ahrendts who says that the strong demand and interest in the Apple Watch from customers will likely lead demand to outstrip supply at launch. She also confirmed that to provide the “best experience” to their customers, Apple will only be taking orders for the Watch through its online store during the initial launch period.

“We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet. Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.”

Additionally, the press release reveals that the Apple Watch will be available at boutiques in major cities including colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin from April 24. The device will also be available for preview at Galeries Lafayette in Paris, Isetan in Tokyo, Selfridges in London from April 10.

The Apple Watch will go up for pre-order tomorrow, and will also be available for preview at Apple Stores. However, customers are required to book a try-on appointment as Apple will not be allowing customers to simply walk-in to a store and experience the watch.

[Via Apple]