Apple’s Human Interface Design Chief reveals the insane attention to detail behind some of the watch faces for Apple Watch

Apple captured a number of different jellyfish species for the Apple Watch
Apple photographed different species of jellyfish for the ‘Motion’ watch face on the Apple Watch


Earlier today, the Wired published an interview with Alan Dye, Chief of Apple’s Human Interface Design, which reveals the insane attention to detail that the Cupertino company has given on the Apple Watch for something as minor as the watch faces.

As Dye reveals in the interview, the ‘Motion’ watch face of the Apple Watch — which shows a flower blooming every time the user raises their wrist — is actually not computer generated. The whole stuff was shot by Apple, including the butterflies, jellyfish and the flowers blooming.

“We shot all this stuff,” Dye says, “the butterflies and the jellyfish and the flowers for the motion face, it’s all in-camera. And so the flowers were shot blooming over time. I think the longest one took us 285 hours, and over 24,000 shots.”

All the images from the slow-motion videos were 4096 x 2304 pixels big, but Apple had to shrink it down to 1/10th of its size to fit on the tiny screen of the Apple Watch, which makes it impossible to see the details present in images.

If this was not impressive enough, Dye reveals that the the Mickey Mouse toe tap every second on one Apple Watch will align perfectly with a bunch of other Apple Watches as well.

As for the three circles on the Apple Watch’s Health app that shows the progress of a user throughout the day, Dye says that it took a “number of iterations” from a design viewpoint before the team finally went with it. This is because there is something about an incomplete circle that will drive people crazy and force them to fulfill their goal for the day.

“We spent a year, and did far more studies… enough studies to kind of fill this wall, probably,” he says, gesturing to the giant glass walls of Apple’s Caffe Macs cafeteria. “Different ways that, at a glance, someone could understand that information, and easily assess where they’re at in their day, and hopefully in a really simple and visceral way feel like they accomplished something when they fill them up.”

Make sure to read the full interview over at Wired to read more about Dye’s and Apple’s insane obsession with attention to detail for even seemingly unimportant things.

The first reviews of the Apple Watch were published earlier today, and while all the reviewers like the product, they were unsure if it was for everyone.