Apple publishes new ‘Discover’ Apple Music ads featuring Leon Bridges, Flying Lotus, Shamir and Flo Morrissey

Apple Music Flo Morrissey ad

Apple’s ads for Apple Music have been pretty stylized, and that trend continues with the latest spots promoting the company’s streaming music service.

The latest batch of new additions is part of Apple’s “All the artists you love and are about to love. All in one place,” which the company launched back in mid-August. That those other ads, these new spots focus on specific artists, this time including Flo Morrissey, Leon Bridges, Flying Lotus, and Shamir. The ads are all black-and-white, and there’s no spoken content.

It’s just the music, the artists, and obviously the advertisement for Apple Music.

The ad for Flo Morrissey simply shows the artist at a piano, and the video bears the description:

“Introducing artists you didn’t know you couldn’t live without. Discover and connect with new music and the people who make it – artists like Flo Morrissey.”

https://youtu.be/onQMadHM4u0

With the ad featuring Flying Lotus, the description is all about experimentation:

“Experiment with music just like the artists do. Discover and connect with new music and the people who make it – artists like Flying Lotus.”

https://youtu.be/N7DmOpOF7ew

The artist’s Shamir video ad is the artist with a guitar, featuring the description:

“The track you can’t get out of your head is ready to get in your head. Discover and connect with new music and the people who make it – artists like Shamir.”

https://youtu.be/lZHzYitFEjA

And, finally, the ad for Leon Bridges, who will be featured during the upcoming Apple Music festival, features the description:

“Music curation that has as much soul as the artists themselves. Discover and connect with new music and the people who make it – artists like Leon Bridges.”

https://youtu.be/pKhjVaeEjbU