Amazon is ceasing sales of the Apple TV, Google Chromecast due to incompatibility with Prime Video

New Apple TV

Up until just recently, one place you could buy an Apple TV was Amazon, if you preferred to do your shopping through that particular online juggernaut.

But all of that is coming to an end, though, as a report from Bloomberg outlines that the online shopping giant will be ceasing sales of the Apple TV, and even Google’s Chromecast, due to lacking support for Amazon’s “Prime Video” application.

Beginning today, Amazon has been sending out emails to its Marketplace sellers of the impending change. The report indicates that Amazon will remove existing inventory, and remove any new listings for both products, beginning October 29.

As mentioned above, Amazon is citing the devices’ in question incompatibility with Amazon’s Prime Video service as the reason for the removal. Amazon says that customers that buy these types of products from their own digital storefront should be able to access the streaming service, as to avoid any customer confusion:

“”Over the last three years, Prime Video has become an important part of Prime,” Amazon said in the e-mail. “It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.”

As it stands, that means that Amazon will continue to sell boxes from the likes of Roku, as well as Microsoft’s Xbox console and Sony’s PlayStation console, as those devices have an Amazon Prime Video app.

What do you think of Amazon’s decision?

[via Bloomberg]