To create a hype around the launch of the iPad Pro, high level Apple executives have been giving a series of interview to various publications and media channels. Tim Cook, Apple’s CEO, was among one of them. The Independent had already published an interview with Tim Cook earlier today where he talked about the iPad Pro and the Apple Pencil.
Now, The Telegraph has published another interview of Tim Cook where he further shares his thoughts on the iPad Pro, iPad mini, Apple Watch, and more. Cook mentions in the interview that for general consumers it does not make sense to buy a PC anymore, and that the iPad Pro will act as a replacement for a “notebook or a desktop for many, many people.”
“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?” […]
“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.”
He also says that the iPad Pro is perfect for artists and for movie and music buffs thanks the four speakers on the iPad Pro, which are capable of outputting high quality audio.
Speaking about the dwindling demand for the iPad mini, Cook says that people with an iPhone 6/6s Plus or any other large phone are unlikely to have the iPad mini. He further adds that there will always be a certain bunch of consumers who prefer to use the iPad mini in bed, though he does not deny their being “some cannibalisation” in its sale, which the company knew might occur.
Speaking about the Apple Watch, the executive says that the smartwatch will set a new sales record this quarter. Unlike its previous devices, Apple has not revealed the number of units of the Apple Watch that it has sold or shipped.
Interestingly, Cook also hints at Apple working on a health related accessory for the Apple Watch by mentioning that the company does not want to put the watch through the Food and Drug Administration process, but “wouldn’t mind putting something adjacent to the watch” through it.
“We don’t want to put the watch through the Food and Drug Administration (FDA) process. I wouldn’t mind putting something adjacent to the watch through it, but not the watch, because it would hold us back from innovating too much, the cycles are too long. But you can begin to envision other things that might be adjacent to it — maybe an app, maybe something else.”
Without revealing any numbers, Cook says that the sales of the new Apple TV have been “very strong” in the first few days since it launched, and that the company was surprised by the huge number of apps available for it just a few days after launch.
The full interview from The Telegraph talks about a lot of other Apple products, the future of the company, and more.
The iPad Pro definitely is a beast, but I don’t think it can act as a PC replacement for many due to its software that greatly limits its potential. Despite Apple introducing Split View multitasking in iOS 9, multitasking on the iPad is still miles behind than a full blown operating system. What do you think about the iPad Pro? Do you plan on buying one?[Via The Telegraph]