Instagram switching to an algorithm-based feed ‘in the coming months’


Instagram today announced that it will now start showing moments on your timeline based on what the team believes “you will care about the most.” This means that just like Facebook, your Instagram timeline will no longer display posts from your friends sorted on the basis of the time they were posted.

Instead, they will be intelligently organised using an algorithm that will put interesting and relevant posts at the top. Facebook has been using an algorithm-based feed for its timeline since years now, and even Twitter switched to it last month.

The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.

Instagram will be rolling out its new algorithm-based feed over the next few months, so you are not going to notice any change in your timeline right away. The company promises that it wants to “get this right” and that they will listen to all user feedback that they receive regarding this.

What do you think about this change from Instagram? Do you want your feed to be intelligently sorted for you or do you just want to see the photos posted by your friend in the order that they were posted?

[Via Instagram]