For the 10th year in a row, Apple devices ranked highest in overall customer satisfaction among Sprint, T-Mobile Verizon wireless customers.
Apple CEO Tim Cook enjoys touting the high ratings of his company’s products in J.D. Power’s customer satisfaction. However, the latest rankings from J.D. Power highlight the reason Apple should look at including Wireless Charging in its next iPhone, iPhone 7.
One of the key findings of the report was there was high customer interest in Wireless Charging:
Customers cite “wireless charging” with the highest frequency (49%) when asked to indicate the top three features they would like on their next smartphone. “Wireless charging” is followed by “seamless voice control” and “facial recognition/biometric security/fingerprint scanner” (19% each).
The report goes on to add:
Wireless charging is more convenient than wired charging, decreasing the perception of device downtime and enabling customers to use phones for longer periods and more frequently. Wireless charging is also associated with high overall satisfaction. According to the study, satisfaction is 28 points higher for smartphones that are enabled with wireless charging, compared with those that do not have this feature (852 vs. 824, respectively).
“Batteries are the life force of a mobile device, and advanced technology that can improve overall usability such as wireless charging can have a significantly positive impact on the overall user experience,” said Kirk Parsons, senior director and technology, media & telecom practice leader at J.D. Power.
It is commendable that iPhone has topped the rankings despite the lack of Wireless Charging. But it will be difficult for Apple to stay on top if the iPhone doesn’t include features like Wireless Charging that is becoming quite common in smartphones these days. Samsung Galaxy S7, iPhone’s biggest rival, comes with Wireless Fast Charging, which allows you to charge the Galaxy S7 wirelessly almost as fast as through a wired charger.
As I had said in my post Imagining the Perfect iPhone 7, if there was one feature that would get me to upgrade to iPhone 7, it would be Wireless Charging. No doubt Wireless Charging that is available on many Android-based smartphones currently has its downside, as the device must maintain contact with a charging pad to charge the device. But it is still more convenient than connecting the iPhone to a charger using a Lightning Cable.
If Apple does get rid of the 3.5mm headphone jack, then there is a very high likelihood that iPhone 7 will feature Wireless Charging as otherwise people won’t be able to listen to music with the Lightning headphones and charge the device at the same time.
I hope the rumors that Apple is developing long range wireless charging technology turn out to be true.
Do you think Apple should include Wireless Charging or it is gimmicky?