Apple is planning to overhaul Apple Music and introduce a major redesign that will “make it more intuitive to use,” according to a new report from Bloomberg. The revamp is expected to make its official debut at the Worldwide Developers Conference, which kicks off in June.
“Apple also plans to better integrate its streaming and download businesses and expand its online radio service, the people said.” Apple will also launch a “marketing blitz” alongside the overhaul in an effort to encourage more users to subscribe to Apple Music.
Priced at $9.99 a month for individuals, and $14.99 a month for families, Apple Music currently boasts 13 million subscribers. That’s a pretty impressive number for a service that’s only been around one year, but it pales in comparison to Spotify’s 30 million.
What’s more, Apple Music has received mixed reviews since making its debut. While some praise features like Beats 1 (which can be enjoyed for free) and its exclusive content, others bemoan its missing features and lingering bugs.
Long-time Apple watcher Jim Dalrymple, who runs The Loop, called Apple Music “a nightmare” back in July after running into all kinds of problems — like losing his iCloud Music Library. In the end, he decided to switch back to Spotify.
Apple will be keen to eliminate problems like this and make Apple Music easier to use as it looks to attract more customers, then.
“Chief Executive Officer Tim Cook is banking on services like Apple Music to reignite growth as the company’s stock plunges on concerns about slowing iPhone sales,” Bloomberg adds. “Many analysts argue one of the biggest threats facing Apple’s business is an inability to develop strong Internet-based tools to go along with its beautifully designed hardware.”
Some still feel Apple waited too long to get into the music streaming business, with over 1 billion users worldwide, it can still be incredibly successful in it. An improved user interface could certainly help, but there may be other problems Apple needs to address.
Bloomberg adds that Jimmy Iovine, who joined Apple after it acquired Beats, is a valuable asset to the company due to his connections with the music industry. However, it is claimed he is also a source of friction within the Apple Music division.
“There were times when they were in the middle of negotiations with an artist’s managers and labels while, unbeknownst to them, Iovine was carrying out his own separate discussions, according to people familiar with the matter.”
Due to this, and the “complicated leadership structure,” product development is taking a hit, the sources say. Here’s to hoping Apple can revamp Apple Music behind the scenes, too.[Bloomberg]