One of Apple’s many strengths is its marketing, and that’s never been more obvious than with its “Shot on iPhone” ad campaign, which has been going strong for a while now.
Apple even updated the campaign with eight new videos, which included dogs, penguins, beautifully scenery, and, perhaps most importantly, images and videos captured by owners of the iPhone 6s and iPhone 6s Plus. Samsung has decided to ape some of those things, most notably with a very familiar name for its latest marketing push for the Galaxy S7 and Galaxy S7 edge.
It’s called “Captured on Galaxy S7,” which is similar to Apple’s “Shot on iPhone,” but just different enough that Samsung apparently feels comfortable with the distinction. The new ad campaign shows off the ability of Samsung’s latest flagship devices to capture 4K video, and does so with plenty of scenic environments.
As noted by AndroidBeat, it looks like the videos were captured by professionals, with editing and composition through the roof, but it is hard to ignore that the results are what they are. The Galaxy S7 and Galaxy S7 edge feature a 12-megapixel camera with Dual Pixel technology, which, among other things, makes the devices strong video capture devices.
Still, it’s hard to ignore Samsung’s inspiration for its new “Captured on Galaxy S7” campaign. What’s more, while Apple’s ads express not only the content, or the phone’s ability to capture that content with its camera, it also shows off the photographer of the content, and makes it feel more personal in the end.
Samsung’s attempt at this feels more like what you’d see on an endless loop in an electronics shop on a TV.
You can watch the ad below. What do you think of Samsung’s latest ad campaign?
And here is one of the newest videos Apple added to its “Shot on iPhone” campaign, from Nicholas D., promoting the time-lapse feature: