Digitimes sources claim that Apple’s chip orders to its suppliers is far higher than previously estimated. While the initial chip order from Apple is still lower than those placed for iPhone 6s by 15-25%, it is higher than what any industry analysts had expected.
The sources of the website report that Apple has set a goal for its manufacturing partner to make almost 100 million iPhone 7 units by the end of this year. Many analysts and Apple itself in its earning guidance estimates that it would be shipping anywhere around 70-78 million iPhone units by the end of this year.
Apple has set a goal of having had its manufacturing partners make nearly 100 million iPhone 7 devices by the end of 2016, higher than its suppliers’ earlier prediction of 80-85 million units, the sources indicated.
The report claims that actual demand for the iPhone 7 will be clear by mid-October after Apple is able to catch up to the sea of pre-orders.
Initial demand for the iPhone 7 and iPhone 7 Plus seem to be very high, with T-Mobile reporting 4x higher pre-order numbers than it did for the iPhone 6. Nonetheless, like with the iPhone 6s and iPhone 6s Plus, it is possible that we will see a steep fall in the demand for the new iPhones a month after their launch as the imbalance between demand and supply rectifies itself.[Via Digitimes]