It looks like Snapchat’s refusal to Facebook’s $3 billion acquisition offer has not gone down well with the latter. After launching Instagram Stories, an exact copy of Snapchat Story, Facebook is now testing “Messenger Day” feature for its own Messenger app.
Similar to Snapchat Story, Messenger Day allows users to post photos and videos throughout the day that automatically disappears after 24 hours. The photos and videos can be doodled upon or stickers can be added to them to make them more interesting. These stickers are categorized into various groups.
Holy crap, they've built Snapchat into Facebook Messenger as "Messenger Day". I must be on some sort of A/B test. pic.twitter.com/hv3I8ubqEG
— Long Zheng (@longzheng) October 18, 2016
In a statement to Mashable, this is what a Facebook spokesperson had to say about Messenger Day:
“We know that people come to Messenger to share everyday moments with friends and family. In Poland we are running a small test of new ways for people to share those updates visually.”
However, people who are already using Messenger Day are finding it to be less intuitive than Snapchat and Instagram Stories. This is particularly because one has to manually select the option to write text first, while the option automatically appears on Snapchat and Instagram when one taps the screen.
Facebook has been testing Messenger Day in Poland since early October, but it looks like the company is planning on a wider rollout as it has begun A/B testing for it.[Via Mashable]