And then in September, back when Apple officially announced the iPhone 7 and iPhone 7 Plus, the company confirmed that its premium music streaming service had crossed 17 million paid subscribers. That number continues to grow, as Music Business Worldwide reports that the Cupertino-based company has officially reached 20 million subscribers up to this point.
Apple confirmed the number:
“The Cupertino company just confirmed the milestone to MBW – and it comes less than 18 months after the streaming service launched on June 30 last year.”
As mentioned, that’s just 18 months after the subscription service launched. While that’s impressive in its own right, comparisons are inevitable, especially to the service’s biggest competitor, Spotify. While nothing is confirmed at this point, Spotify had 40 million paying subscribers back in September, so it’s likely that those numbers have jumped up quite a bit sine then.
The music streaming services race is getting busy, even as Spotify and Apple Music rake in the customers. Pandora, which is one of the oldest names in the race, is launching its first foray into a premium streaming music platform in early 2017, with Pandora Premium.[via Music Business Worldwide]