Pandora Premium Streaming Service Will Launch in 2017

Recently, Pandora unveiled a new branding scheme across its services for mobile and desktop, detailing its “next phase.”

That phase was rumored to include a brand new premium music service, which would go head-to-head with the likes of Spotify, Google Play Music, and Apple Music. And that rumor was right on the mark, as the company has officially confirmed that Pandora Premium is the real deal, as reported by The Verge, and it launches next year.

Ahead of that launch, the streaming service which made its name for personalized radio stations, has detailed what the service will look like for potential customers.

The standard hallmarks are all in place: Pandora Premium will offer offline playback, millions of on-demand songs from a wide range of artists and genres, it won’t have any ads, and there will be customizable playlists.

The ticket for Pandora is its personalization, which the company hopes will help set it apart from the competition (who are all focusing on some kind of personalization already, but Pandora has been working on this for a very long time). That will include a unique search function, which Pandora says will list results based on what it believes will fit your tastes. The browse section will be tailored to the individual user as well. “Smart Playlists” will allow users to quickly add songs to their library with just a quick tap.

Pandora Premium will also include a playlist that offers only songs you’ve thumbed up in the past. The thumbs up and thumbs down features will be present in Premium, too, so you can continue to add to that playlist as you subscribe to the premium content. When a user completes an album, Pandora Premium can automatically launch a smart radio station based on that album.

Pandora Premium will launch sometime in early 2017, and it will cost $10 per month — right on par with the competing platforms. Pandora also added that for users who have been using the service, in any of its current iterations, that data will carry over to folks who subscribe to Premium. No word yet on a free trial, but if there is one, details on that might surface closer to launch.

What do you think of Pandora Premium?

[via The Verge]