App Store Prices to Increase in the UK, India, and Turkey

Apple today announced App Store price changes due to fluctuating foreign exchange rates and taxation changes in India, Turkey, and the United Kingdom. The price increase will be applicable for apps and in-apps purchases, and it does not include subscriptions.

In India, a service tax of 14% along with levies of 0.5% fo Krishi Kalyan Cess and Swachh Bharat Cess was introduced by the government from December 1, 2016. While Apple absorbed the tax for over a month, it is now passing on the tax to consumers.

In Romania, the VAT rate has increased from 19% to 20%, while in Russia VAT of 18% has been introduced from January 1, 2017. In all such countries, Apple will collect the tax on behalf of developers and submit the collected revenue to the relevant authorities.

In the United Kingdom, app prices will increase by 25 percent due to the fluctuating foreign exchange rates post-Brexit.

The increased prices will go live within the next 7 days