Apple launched Beats 1 along with Apple Music back in June 2015. While Apple Music is an on-demand streaming service, Beats 1 is a radio service with a number of channels to suit the users’ liking. Apple Music executive Larry Jackson has now claimed that Beats Music is the “Biggest Radio Station in the World”, which is no surprise given that it’s available in large parts of the world. Apple, as expected, refrained from providing the exact number of listeners for Beats 1.
Jimmy Iovine, Zane Lowe, Robert Kondrk, and Larry Jackson gave out the information in an interview with The Verge. They also spoke about the popularity of Drake’s latest album, ‘More Life’ which was apparently streamed over 300 million times on Apple Music.
The album was streamed 89.9 million times within 24 hours of its release, thus breaking the per day album streaming record for all music services. Interestingly, Drake’s previous album ‘Views’ was an Apple Music exclusive and clocked 250 million streams in the first week alone, eventually surpassing the 1 billion mark.
Apple credits the popularity of its streaming service to Drake’s partnership with Beats 1 and OVO Sound Radio. It seems like Drake has a lot to do with the popularity of Beats 1 too, as evidenced by Zane Lowe’s statement. “He knows what he’s doing, and he knows his audience. And he knows it’s going to work when it’s ready. The best thing that anyone — including myself — can do is get out of the way,” Lowe said.[Via The Verge, MacRumors]