Chance the Rapper Reveals His Apple Music Deal for ‘Coloring Book’ Exclusivity

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Apple is not shy when it comes to signing exclusive deals to promote Apple Music, and now one of those artists has come forward to shed some light on how that works.

Not a lot of light, of course, but just enough to warrant attention. Chance the Rapper, whose Coloring Book mixtape was an exclusive launch debut through Apple Music, has taken to Twitter to clear a few things up, aiming to dispel any gathering doubt about his independence or integrity to the music he creates.

Specifically, he breaks down why he signed with Apple Music for any type of exclusive launch, and just how much money Apple gave him as a result of that deal:

$500,000 for the exclusive rights to launch Chance the Rapper’s mixtape, and keep an exclusive hold on it for two weeks. As the artist notes in another tweet, Coloring Book was then uploaded to SoundCloud, made available for free to those who wanted to download it. It was also made available to other streaming music platforms.

There is indeed a “streaming war,” with companies vying not only for subscribers, but also content to persuade those subscribers to stay while also convincing new customers to sign up. Chance the Rapper, for what it’s worth, believes there is opportunities there for artists to capitalize on, as long as “they remain in control of their own product.”

Apple won’t give up on exclusives, despite the fact that the company has faced scrutiny in the past, and some record labels giving up on them on their own.

[via @chancetherapper]