New iPhone 7 Ad Puts Stickers in the Real World

Apple revamped Messages in a big way with the latest iteration of iOS, one of the new features being sticker packs.

And now in the latest ad for the iPhone 7, Apple is bringing those stickers into the real world to promote their usefulness. The ad’s description reads, “Say it with stickers on iPhone 7,” with a promotional link to download the stickers promoted in the short ad right here:

The ad itself lasts only a minute, and there’s a lot of running and slapping stickers on people. We get to see creative options like a person throwing up a rainbow, the standard thumbs down, and more. There’s a lot of running and sticker fighting, and finally an iPhone 7 right there at the end.

You can check it out below: