If a company has the means, or any means at all, to launch a service for people to watch TV, it looks like they’re going to jump on it.
Twitter isn’t any different. The social network has already invested quite a bit in video content, from sporting events, live broadcasts of major events like last year’s presidential debates, and even many eSports matches from various leagues. And now the company wants to double down on the effort, with a major focus on streaming live TV twenty four hours a day, seven days a week.
As reported by BuzzFeed News, Twitter is moving forward with a plan to launch a live-streaming TV service that is on 24/7, which is being called “Twitter TV” right now. The news was delivered by Anthony Noto, the social network’s COO and CFO during their latest earnings call.
The focus on live TV has been a big hit for Twitter, with the company being able to net advertisement deals that range between 15 and 30 seconds in length. Commercials that run that long typically mean a pretty hefty check from advertisers, and considering Twitter’s global reach and user base, those ads are going to be seen by a lot of people.
Twitter wants a lot more content to show, so people can feel comfortable just leaving it on. It’ll work for its desktop website as well as in its apps, so anyone who just wants to tune in, at any given moment of any day of the week, will be able to do just that. However, Noto didn’t give a clear indication when the new content will appear on the social network.
He did make it clear that 24/7 live TV content is absolutely coming to the service, though:
“We will definitely have 24/7 content on Twitter,” Noto said during an extensive interview about the company’s live video strategy last week. “Our goal is to be a dependable place so that when you want to see what’s happening, you think of going to Twitter.”
Twitter will take some time to reach its 24/7 programming goal, Noto said, without offering a timetable. But he indicated much more programming in the works. “We’re working on many, many things,” Noto said. “There’s a lot in the pipeline.”
While Noto wouldn’t go into detail on what Twitter will be showing, he did say that he wants a mix of high-profile and “not-so-ultra premium” content. Basically, he envisions a future where Twitter is able to get the rights to showcase big events, where people are completely focused on the content, and then just have a bunch of stuff playing in between that so people just put it on in the background.
Basically, Twitter TV would be a means to have something “on in the background,” so you could focus on whatever it is you need to do at home, but keep those advertising dollars rolling in for Twitter while you have their live TV streaming option on in the background.
At this point, one has to wonder how Apple feels about all these other companies getting their own streaming TV deals off the ground.[via BuzzFeed News]