Apple today has uploaded a variety of new short video advertisements that have one focus: Getting folks to switch from their current phone to an iPhone.
Each of the new ads, of which there are five, measure in at 15 seconds, and they have the same ideal: A two-panel backdrop, with “your phone” in drab gray on the left, and “iPhone” in an exciting color on the right. From there, you get to see people switching from the left to the right, and taking things like their photos, privacy, music, and more over with them.
Apple wants to make it clear that switching to the iPhone is easy, and they’re promoting their dedicated website, https://www.apple.com/switch, to help with that as well. Here are the new video ads:
Did you switch from Android to iOS at some point in the past? From what phone to which iPhone?