Pinterest Expands its Lens Feature to Support Food Recipes

In February of this year, Pinterest officially launched its Lens feature, which allows users to use the camera on their phone to visually identify a wide assortment of items.

Now, Pinterest has announced that it is expanding its Lens feature to support showcasing recipes for that next meal you want to create. Pinterest says that if you happen to order some delicious-looking waffles at your favorite restaurant, you can use Lens in the app to delineate the ingredients therein so you can make that same meal at home.

“Our visual discovery technology already recognizes objects in more than 750 categories, and people have been busily pointing Lens beta at everything from lemons to strawberries to find new recipes to try. And now we’re rolling out a way for you to Lens an entire dish and get recipes to recreate the meal. So the next time you want to copycat the waffles at your favorite brunch spot, Lens them to see what ideas turn up.”

And if you want to get a bit more detailed, Pinterest will let users search for recipes based on new criteria, including the ingredients you already have in your home, by the time required to cook, or by the diet you or someone you have over has.

On top of all that, Pinterest is also teaming up with a variety of different sources, including Martha Stewart and Epicurious, to essentially rate food recipes based on feedback. Those ratings will be shown in easy-to-digest stars.

The new feature is rolling out now.


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[via Pinterest Blog]