Pandora has not had a huge global rollout, despite it being one of the longest-running streaming music services out there.
And today the bad news keeps rolling for the company. It was reported earlier this morning that the CEO and founder of Pandora, Tim Westergren, was stepping away from the company, and now it looks like Pandora’s only international markets will be no more soon.
As reported by Billboard, Pandora will be shutting down operations in Australia and New Zealand — its only international markets. According to a spokesperson for the company, while Pandora still has aspirations of having a global footprint, right now Pandora is “laser-focused” on building out its service and features in the United States:
“While our experience in these markets reinforces the broader global opportunity long-term,” the rep said, “in the short-term we must remain laser-focused on the expansion of our core business in the United States.”
There aren’t any concrete reports regarding Pandora’s workforce in the area, with some suggesting it’s only 60 employees, while the streaming user base is said to be anywhere between 1.2 and 5 million.
Pandora recently launched Pandora Premium to go up against the likes of Apple Music, Spotify and others in the subscription monthly streaming market, but how that is faring for Pandora at this point remains a mystery. Apple recently announced it has over 20 million paid subscribers, while Spotify confirmed it has over 50 million paid subscribers, so Pandora certainly has a hill to climb in this market.[via Billboard]