Apple Publishes New ‘The Archives’ Ad and Tutorial for Photos Feature Memories

Apple has published a brand new advertisement, along with a new tutorial, dedicated to the Memories feature found within the Photos app.

Today, Apple published a new ad and tutorial for the Memories feature found within the Photos app. The ad is a little more than a minute and a half long, and it shows a mixture of the old world, with actual film being projected on a screen. However, that film then shows a Memory, created within the Photos app, being displayed.

You can watch it below:

Meanwhile, at the same time, Apple has also shared a quick tutorial video entitled, “How to play Memories on iPhone 7.” It’s just as short as the other tutorial videos Apple has uploaded by this point, measuring in at just over 40 seconds, but it does a good job of showing off the feature.

Here it is: