Report: Apple Looking to Invest $1 Billion on Original Programming with Plans to Produce up to 10 New Shows by 2018

Apple TV 4th gen

A new report from the WSJ claims that Apple is looking to keep aside $1 billion for the production of original programming. Following the mediocre reviews of Planet of the Apps and Carpool Karaoke, Apple’s renewed interest in original content is understandable. Apple is apparently going to produce 10 new TV shows by 2018.

It is said that Apple’s SVP Eddy Cue has expressed interest in producing shows similar to HBO’s Game of Thrones. It is believed that HBO spent nearly $2 billion on original programming last year, which is 2x more than Apple’s expected budget.

Apple’s original programming is exclusively aired to Apple Music subscribers, which limits its reach to some extent. The report notes that the inclusion of Sony Pictures executives Jamie Erlicht and Zack Van Amburg on Apple’s team will go a long way in realizing this new dream. The two executives were hired in June, and are said to have started handling video production duties since early August.

It’s unclear as to what kind of shows Apple will produce over the next year. But with 10 shows said to be planned, we could see a diverse range of content coming through. This could align with Apple’s rumored 4K compatible Apple TV which is expected to break cover soon.

It’s unlikely that the new shows will be hosted on Apple Music, with Apple probably looking to launch a dedicated TV platform for original programming. The current lot of TV shows are seen as a pilot project by Apple to gauge the interest of the consumers. With not a lot of variety on offer right now, one expects Apple’s next project to be somewhat on par with the big production houses like HBO, Amazon, Netflix etc.

[Via The Wall Street Journal]