Earlier today, Apple announced a whole new slate of products, from new iPhones, a new set-top box, and a new smartwatch. And now the announcement videos have found their way online.
These videos are the marketing materials Apple will use in some capacity or another from here on out, until a new level of marketing arrives weeks from now. There are three videos for the iPhone X in total, two for the iPhone 8 and iPhone 8 Plus, and a couple for the Apple Watch Series 3. You can watch each of them below.
The introduction video for Apple’s newest flagship iPhone:
Jony Ive talks about the iPhone X’s development:
“It’s all screen. Face ID lets you unlock with a look. Portrait Lighting lets you define the light in a scene. Wireless charging. Augmented reality. A11 Bionic, the most powerful and smartest chip ever in a smartphone. This is iPhone X. Say hello to the future.”
A bit longer introductory video, this time doling out more screen time for a few new features, including Face ID:
“All screen. Introducing Face ID so you can unlock with a look. A11 Bionic, the most powerful and smartest chip ever in a smartphone. Radically new cameras with Portrait Lighting. Wireless charging, animojis and augmented reality. Meet iPhone X. Say hello to the future.”
iPhone 8 and iPhone 8 Plus
Here’s an eight-second video talking about, you guessed it, the iPhone 8:
“36 new features in 8 seconds. Miss one? Just scroll through. Learn more about iPhone 8 and iPhone 8 Plus. A new generation of iPhone.”
And a 38-second video, entitled “iPhone in a Whole New Light”:
“iPhone 8 and iPhone 8 Plus. A new durable glass design and Retina HD display with True Tone. Wireless charging, augmented reality, and even better cameras. A11 Bionic, the most powerful and smartest chip in a smartphone. And introducing Portrait Lighting on iPhone 8 Plus. A new generation of iPhone.”
Apple Watch Series 3
This is a bit longer video, and it details the real life-saving moments that the Apple Watch has been a part of over the years, following true stories from those who survived:
“People reach out to Apple all the time to say how Apple Watch is helping them live healthier lives. Here, real customers read the actual stories they shared.”
Apple Watch Series 3 and surfing: